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here are over a billion websites on the Internet. Therefore, search engines such as Google, Yahoo..etc have to find a way to bring up the most relevant and suitable
answer for their users.
Search engine optimization (SEO) refers to the process of improving your site’s visibility and traffic, it’s the strategy and techniques necessary to get your website
to rank and to earn exposure on different search engines.

There are four common types of SEO and each type requires different skills:

1)On-page SEO is mainly about the published content on your web page such as texts, keywords, and images and that’s why you’ll need to focus on adjusting your content
according to the top keywords that people are searching for.

2)Off-Page SEO -on the other hand- is about content that is not on your website, instead it’s about the content published on other websites that are considered as
references or link back to your website.Therefore in order to work on your off-page SEO, digital PR is an essential.

3)Technical SEO’s main focus is the technical aspect of your website, including its HTML code, page speed..etc. This type of SEO improves how your website function so
that search engines can identify and display it easily.

4)Local SEO can be considered as a mix of on-page, off-page, and technical SEO strategies since it focuses on getting your website to be more visible in local search
results. This type of SEO is particularly beneficial for small business or any business that offer services at a particular geographic area because it increases
your website’s raking for location-specific terms.

Here are 6 reasons why you SHOULD learn SEO :

  • SEO is a part of digital marketing and is one of the most common used techniques to market a business online.
  • SEO helps you to get found on Internet search pages.
  • SEO is your tool to stand out from other competitors.
  • SEO saves you money since you’re able to make your website work perfectly without having to pay someone else to do it for you.
  • SEO will get you free traffic without having to pay for online ads.
  • SEO will give your website a long term and consistent growth.

If Internet users can’t find your website, we can guarantee that you’re missing out on thousands of opportunities for people to visit your websit.

Much work goes into getting your website to the top of Google and other search engine results pages and that is what makes SEO an essential skill
that you need to learn and develop.

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