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Search Engine Marketing (SEM) is one of the most effective ways that are guaranteed to grow your business and reach new customers. It’s the strategy of using paid tactics to ensure that your business’s products or services are visible in search engine results pages (SERPs) and it’s also known as PPC (pay-per-click).

SEM is supposed to compliment SEO and content marketing and it enables your business to appear at the top SERPs worldwide..only if you play your SEM cards right!

Why should you study SEM?

  • SEM can provide almost immediate results: you can instantly see results within a few clicks as your ads will immediately appear on the search results which makes it a perfect strategy for businesses that want to grow their traffic right away.

  • Paid ads will always appear for users before organic search results: since people just want an answer to their search as fast as they can get it, they usually prefer to click near the first position which is the reason why search ads get clicked immediately.

  • SEM is more customized: you can target specific keywords intended for your audience. It also allows you to customize your ads to appear based on multiple factors such as the time of day, day of the week, the location and language which allow your ads to pop up to the right audience. Therefore, SEM is a great tool for Local Marketing.

  • SEM can support brand awareness: Even in case your ads don’t receive much clicks, brand names are still clearly visible on the top of search results pages and searchers may still be able to recognize your brand’s name, product or service when they see the ad.

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