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The business world is changing rapidly and it’s a fact. It’s each business choice wether to adapt to these changes and develop its strategies or to get left behind. In a world where half of the global population use social media with an averge of 2 to 3 hours per day, traditional forms of marketing don’t work as well as they used to and those who aren’t aware of the importance of digital marketing may be missing out on hundreds of opportunities that can increase their performance and results.

Social media marketing (SMM) is a form of marketing that targets social media platforms like Facebook, Instagram, Tiktok and uses it as a marketing tool to promote brands’ services and products, grow target audience and increase sales. It has became one of the easiesr ways to reach a huge number of audience since social media became eveyrone’s go-to entertainment tool. There are five key pillars of SMM: Strategy, planning and publishing, listening and engagement, analytics and reporting and lastly, advertising.

Why should you use Social media marketing and advertising?

  • It helps you to reach a wider audience: your potential customers are usually active on social media so your content can go viral and can be distributed more effectively thanks to SMM.

  • It helps you to gain better insights: thanks to the analytics and reporting features of different social media platforms, you can check your insight to learn more about who your page followers are, what kind of content they are interested in and how they prefer to engage online with a brand.

  • It’s a cost-efficient marketing tool: once you learn all the tips and tricks of SMM, the cost of managing your social media program can be reduced.

  • It’s an easy way to get feedback from customers: through reviews, likes and comments, it’s easier for your customers to inform you about their experience whether it is a good one or bad one.

  • It improves customer service: you don’t only get to market your products but also to interact with customers and build good one-to-one relationships that can make them more than glad to share your brand and recommend it to others.

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