Paid Advertising: Social And Search (Advanced Online, Offline and Blended Course)

Businesses spend billions of US dollars on paid ads annually. They know that the best way to sell is through targeted digital ads. That’s why specialists who have mastered the steps to killer campaigns are in demand worldwide.

Learn the secrets to build ad campaigns that generate leads, increase revenue and sales for any business with this complete course.

Main Features

  • Creating a Content Strategy: Devise a coherent, attention-grabbing content plan for your communications that is consistently aligned with your brand’s mission and audience’s preferences.
  • Identifying Audiences: Create automated lists, lookalike audiences and pinpoint and scale a range of custom audiences focusing on demographics, psychographics and behaviors.
  • Driving Leads: Learn how to develop a high-converting strategy by driving leads natively on Facebook, using HubSpot and gaining access to Messenger.
  • Tracking your Metrics: Track your results by calculating your return on ad spend with data-oriented apps and software like Google Analytics and Google Tag Manager.
  • Optimizing Your Content: Learn the fundamental principles of optimization and how to practically apply expert methods to your content across all of your platforms.

Who is this course for?

  • Content Marketers.
  • Anyone wanting to start a career in paid advertising.
  • SEO specialists.
  • Bloggers and influencers.
  • Remote workers.
  • Marketing managers and reps.
  • Copywriters.
  • Web programmers, designers, front end and full stack developers.
  • Business owners interested in running paid ads.
  • All levels of experience.

Certificates Included:

  • Google Professional Certificates Training Programs.
  •  a Certificate by our Digital Marketing Company GDM – Google Partner.
Marketing, Culture and Customer Experience expert, Gobran has 20+ years experience with several brands and celebrities. He is a Google speaker and CEO of two successful companies.

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Enrolled: 92 students
Duration: 8 Sessions
Video: 20 Hours
Level: Advanced


Working hours

Monday9:30 am - 6.00 pm
Tuesday9:30 am - 6.00 pm
Wednesday9:30 am - 6.00 pm
Thursday9:30 am - 6.00 pm
Friday9:30 am - 5.00 pm
Paid Advertising: Social And Search (Advanced Online, Offline and Blended Course)
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